“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy
Copywriting is nothing but the art of using the right words at the right time to sell a product or a service or even an idea. Many moons ago, the world’s leading organizations’ advertising agencies or marketing and sales departments turned to Copywriting to drum up business. Word For Purpose’s copywriters commit to produce creative copy and content that captures interest and appeals to human emotion while evoking the reaction or action our clients are expecting from the market.
Our writing services include
- Online content
- SEO content
- Promotional material content
- Public relations content
- Print media content
Online Content Writing
No matter how good the product, idea or concept is, you need to establish its online presence in order to enhance its corporate image, increase public awareness and provide the potential clients with general information about it as well as a favorable impression. Online marketing is evolving, online communities and social networks are on the rise; that said, Word for Purpose team of professional writers can create smart content for your website, and social networking communities in line with your company’s needs, services and target demographics. Our content generation experts produce quality-targeted copy that is unique, engaging, informative and promotional in order to bring you one step closer to your business prospects and improve your search engine rankings.
Search Engine Optimization (SEO) Content Writing
A big part of the media marketing strategies nowadays feature online advertising. However, with a proper Search Engine Optimization strategy and original content your company, product or idea will acquire more credibility and a higher online ranking. Word For Purpose’s SEO trained writers generate intelligent content that will enhance your online presence, inbound links, backlinks and increase traffic to your website through a brisk use of keywords. That said, our SEO writers indulge in a systematic research of the business or industry in question to ensure the use of relevant keywords that motivate your target audience.
Promotional Material Content Writing
An effective marketing strategy cannot be properly integrated without collateral materials that are used to promote your company, product or brand. They are often designed to provide an on-going relationship with the existing and new clients. Word For Purpose promotional writers ensure the production of attractive, informative and persuasive content for your promotional materials to increase your public awareness and provide the needed information to your target market whether you are looking to list your services, provide detailed information about your brand or announce an event or a special offer and send messages.
The promotional materials we excel at are but not limited to
- Fact Sheets
- Company Profile
- Marketing Presentation Slides
- Branding campaigns
Public Relations Content Writing
Marketing efforts in the twenty first century are spent on building up a reputation of the brand through the diffusion of messages of positive experiences and increasing awareness while initiating word of mouth. Such messages need to be eloquently and efficiently voiced to the public because after all poorly written publicity is bad publicity. With public relations being the much sought after instrument of marketing nowadays, Word For Purpose proven professionals help you churn high quality and effective press releases about your launch or social events and advertorials to smartly promote your brand and newsletters or periodicals for internal and external use to help you establish a dependable connection with the audience.
Print Media Content Writing
Before media, news used to be communicated through word of mouth and the tenacity and the specifics of the message were often lost throughout the transmission. While the public still enjoys receiving such, it clearly appreciates the details much more. Whether done offline or online, electronic and print media are used to circulate news, to provide a platform for expression, to entertain and to boost organizations’ businesses. Online or offline, the message and purpose remain the same. With this in mind, Word For Purpose writers help you produce the most challenging and rigorous content for your print media materials including but not limited to yellow pages text, newspaper and magazine articles, and posters etc.